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Indonesian Cough Medicine Jingle Sparks Hand Dance Trend on China’s Douyin as Celebrities Join In

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Indonesian Cough Medicine Jingle Sparks Hand Dance Trend on China’s Douyin as Celebrities Join In

LayarHijau –An advertising jingle for OBH Combi, a popular Indonesian over-the-counter cough medicine, is finding an unexpected audience in China. The song, which opens with an exaggerated “Cough, cough…” before launching into a fast-paced rap, has become the soundtrack for a growing hand dance trend on Douyin, the Chinese version of TikTok.

For Indonesians, the lyrics are instantly recognizable:

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“Uhuk uhuk, kemasan lebih sat-set…”
(“Cough, cough… the sachet packaging is now even quicker and more convenient.”)

The jingle continues:

“Kalau batuk berdahak, minum langsung di tempat. Nggak perlu banyak repot, tinggal sobek langsung sedot.”
(“If you have a phlegmy cough, you can drink it right away. No need for any hassle—just tear open the sachet and drink it immediately.”)

The playful coughing sound effects, upbeat rap rhythm, and memorable lyrics highlighting the product’s tear-open sachet packaging helped turn the advertisement into an earworm across Indonesian social media. Now, the same audio is beginning to gain traction on Douyin, where thousands of users are turning it into a hand dance trend.

According to Douyin’s hashtag page for #obhcombisachet手势舞 (“OBH Combi Sachet Hand Dance”), more than 8,098 creators have already used the audio in their videos.

The hashtag has also generated more than 93.04 million views across the platform. Several of the most popular videos have attracted impressive engagement, with one receiving over 132,000 likes and being bookmarked more than 37,000 times, while many others have collected tens of thousands of likes.

The trend is not limited to ordinary users. Well-known Douyin creators such as Yue Yuting, known for her choreography videos, and Wa Jiang, who has a large following among younger audiences, have also joined the trend with their own creative hand dance routines.

The trend has also caught the attention of several Chinese actors and entertainers.

Huang Yi, best known for playing Mu Nianci in Legend of Heroes: Hot Blooded (2024), as well as appearing in the interactive project The World of Empress and the drama A Splendid Match, has uploaded a video using the jingle.

Former THE9 member Xie Keyin (Shaking Chloe) has also joined the trend. The singer-turned-actress previously starred alongside Zhao Lusi in The Story of Pearl Girl.

Meanwhile, Zhang Jijun, one of the best-known actors in China’s booming short-form romance drama industry who also appeared in The Double (2024), has taken part in the trend as well.

Cui Yuxin and Wang Qian, who previously starred together in the romance series My Girl (2020), have also shared videos using the audio.

Another participant is Liu Runming, a rising actor who has appeared in numerous urban-themed short dramas on platforms such as Douyin and Kuaishou.

Before finding a new audience in China, the jingle had already become one of Indonesia’s most recognizable advertising songs. Created and performed by Naykilla, Jemsii, and Tenxi, the promotional video uploaded by OBH Combi’s official account has been viewed more than 11.5 million times, while the audio has been widely used in TikTok videos and other social media content across Indonesia.

Its popularity also coincided with an online controversy that Indonesian netizens dubbed the “Six Sachet Drama.” The discussion began after TikTok creator skidibiskandal shared an experience involving a proposed collaboration with the brand that ultimately resulted in receiving six sample sachets labeled “For Sample Only.” The creator criticized what they described as unclear communication during the collaboration process, while the brand explained that the package was intended only as product samples because no formal partnership had been finalized. The incident sparked mixed reactions online, with some users criticizing the brand’s communication and others arguing that no contractual agreement had been reached.

Despite that domestic controversy, the jingle has taken on a very different role in China. Rather than becoming the center of online debate, it is steadily growing as the soundtrack for a hand dance trend embraced by thousands of Douyin creators, including several well-known influencers and entertainers. The cross-border popularity highlights how an Indonesian advertising jingle has found new life as entertainment among Chinese social media users, even without them understanding the original language.

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