LayarHijau – Zhao Lusi once again drew major attention after announcing three new endorsement deals within just 12 consecutive days. One of the brands she represents recorded a surge in sales exceeding 48 million yuan in only three days, equivalent to more than USD 6 million, highlighting Zhao Lusi’s formidable commercial influence.
Zhao Lusi’s career resurgence became evident last year through the drama Love’s Ambition (许我耀眼). The series achieved strong market performance and was widely regarded as one of the most talked-about dramas of 2025. This success marked a new phase in Zhao Lusi’s career following earlier reports of intense work pressure linked to her former management.
Entering 2026, Zhao Lusi’s commercial activities have increased significantly. While there has been no official announcement regarding a new management contract, she is widely believed to be in a period of career restructuring. Despite the uncertainty, her endorsement momentum has been striking, with three new collaborations revealed in less than two weeks.
One of the most notable partnerships is with skincare brand Pechoin (百雀羚). According to the brand, sales surpassed 48 million yuan within three days of Zhao Lusi being announced as brand ambassador. Related topics also generated over 350 million views, making it one of the highest-performing campaigns in the beauty and skincare category.
These results prompted netizens to once again refer to Zhao Lusi as a “sales queen.” She has been recognized for three consecutive years as one of the top-performing female celebrities in Taobao’s live commerce ecosystem, reinforcing her reputation as a star with exceptional consumer pull.
The foundation of Zhao Lusi’s influence as a fashion and lifestyle trendsetter was laid during her role in Hidden Love, co-starring Chen Zheyuan. Beyond the widely praised chemistry between the two leads, Zhao Lusi’s outfits as the character Sang Zhi became a major talking point. Notably, many of the clothes worn in the drama were from Zhao Lusi’s personal wardrobe. Due to last-minute issues within the styling team, she relied on her own clothing and borrowed pieces through personal connections, unintentionally setting off fashion trends among young viewers.
Outside of drama productions and endorsements, Zhao Lusi has remained closely connected with her fans. During the recent New Year period, she chose to celebrate by hosting a live broadcast on social media, where she shared that the year ahead would be filled with plans, including numerous endorsements, music-related projects, and a return to filming.
More recently, Zhao Lusi appeared as a special guest at Dylan Wang (Wang Hedi)’s concert. Their warm interactions on stage sparked enthusiastic reactions from the audience and once again showcased Zhao Lusi’s strong stage presence.
In addition to Pechoin, Zhao Lusi has maintained a long-term partnership with fashion brand Teenie Weenie, becoming its first official ambassador in 2020. Even during a period when Zhao Lusi faced health issues, the brand continued its collaboration with her. Earlier this month, she participated in a Teenie Weenie live-streaming sales event, inviting influencer Audrey Houben to promote inclusivity for different body types. The broadcast reportedly generated 20 million yuan in sales and achieved topic exposure exceeding 500 million views.
With these achievements, Zhao Lusi continues to demonstrate her powerful appeal across both the entertainment and commercial sectors. Rather than relying on hype, the figures themselves underscore her status as one of the most influential stars in today’s market.
