LayarHijau – Love’s Ambition, starring Zhao Lusi and William Chan, has achieved phenomenal popularity both in China and internationally. The drama’s success has propelled Zhao Lusi’s career to a new height, further cementing her status as one of the most commercially influential actresses today.
Thanks to Love’s Ambition, Zhao Lusi has successfully retained her title as the online sales queen for the third consecutive year. There have even been rumors suggesting that the drama’s success strengthened her bargaining position to part ways with her former agency, Galaxy Cool Entertainment.
Recently, Chinese e-commerce giant Taobao released its annual rankings, including the 2025 Celebrity Sales King, 2025 Top Ten Styles, and 2025 Top Ten Single Items. Zhao Lusi ranked first in the Celebrity Sales King category, surpassing several major names in the entertainment industry.
The annual rankings are calculated based on multiple indicators, such as popularity index, trend index, and transaction volume of related products on Taobao throughout 2025. The data is derived from consumer behavior, including shopping cart usage and keyword searches on Taobao’s app and website. As a result, these rankings are widely regarded as an authoritative indicator of celebrities’ fashion influence and commercial value in China.
Zhao Lusi has reportedly held the top position in this category for three consecutive years. Other celebrities featured in the top ten include Dilraba Dilmurat, Bai Lu, and Liu Yifei.
One of the most eye-catching items was a pink chiffon maxi dress with puff sleeves worn by Zhao Lusi in Love’s Ambition. The dress was sold by hundreds of retailers across China and recorded total sales of up to 6 million units. The transaction value is estimated to have reached 1.57 billion New Taiwan dollars, or approximately USD 49 million, marking an extraordinary achievement.
Since starring in Hidden Love alongside Chen Zheyuan, Zhao Lusi has been widely recognized as one of the strongest-selling young stars. Items she wears, ranging from clothing to accessories such as hairpieces, bracelets, necklaces, and earrings, frequently trigger spikes in online searches. Even during filming, many products sold out before the drama aired, with demand continuing to surge after its official release.
In Love’s Ambition, Zhao Lusi’s character is portrayed across multiple stages of life, from her school years to becoming a renowned news presenter and eventually the wife of a wealthy tycoon. This progression allows her wardrobe to appear far more diverse and detailed. This year’s best-selling item remains the romantic pink chiffon puff-sleeve dress, which is sold at varying prices depending on materials and production costs, ranging from 59 to 398 yuan. Even when calculated using the lowest price point, total revenue still exceeds USD 49 million, further solidifying Zhao Lusi’s position as China’s “sales goddess.”
Meanwhile, Yang Mi ranked second, trailing closely behind Zhao Lusi. She made a strong comeback through the drama This Thriving Land after previously facing a downturn following the underwhelming ratings of Fox Spirit Matchmaker: Red Moon Pact. Her performance earned renewed praise, while the zen-inspired Chinese-style fashion featured in the drama also sparked shopping trends across clothing and accessories.
Ju Jingyi secured third place after showcasing a significant style transformation through Flower in the Mirror. She moved away from her former doll-like influencer image, presenting a refreshed makeup look and styling that received positive feedback and boosted product sales. Bai Lu ranked fourth, with her off-duty fashion frequently trending and driving consumer searches for “Bai Lu-style” items.
Liu Yifei placed fifth following a surge in popularity from The Tale of Rose and Meet Yourself. Dilraba Dilmurat, praised for her performance alongside Chen Xingxu in Love on the Turquoise Land, ranked sixth.
Fan Chengcheng became one of only two male celebrities to make the list, ranking seventh. Wang Anyu followed in eighth place, boosted by the popularity of The Last Immortal alongside Zhao Lusi and praise for his acting in Romance in the Alley. Taiwanese star Ouyang Nana ranked ninth, while Tian Xiwei rounded out the top ten, having appeared in recent hit dramas such as Moonlit Reunion and Guardians of the Dafeng.
