LayarHijau – Zhao Lusi is making headlines not only for her acting career but also for the rapid growth of her lifestyle brand, ROSYDOEDIAN (RDD). The brand has reportedly generated more than 100 million yuan, or around $14 million, in total sales within just three months of its launch.
The figure represents the total value of sales transactions, rather than Zhao Lusi’s net profit. Even so, the figure highlights the actress’s strong commercial appeal as both the owner and public face of the brand.
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Zhao Lusi’s popularity remains high despite going nearly a year without releasing a new drama. Following the success of Love’s Ambition (许我耀眼), she is now preparing to return to filming with the mystery drama Farewell Letter (告别信).
While her acting career has been on a break, ROSYDOEDIAN has continued to expand. The brand has opened physical stores and temporary outlets in several cities across China, while its products have also begun reaching markets outside mainland China.
The name ROSYDOEDIAN combines “Rosy,” Zhao Lusi’s English name, with the names of her two dogs, Doe and Dian (点点). The brand centers on a lifestyle concept that brings together products for people and their pets.
ROSYDOEDIAN Expands Across China
The rapid growth of ROSYDOEDIAN can be seen in the expansion of its physical retail presence. The brand has established stores and temporary outlets in cities including Shanghai and Beijing, while continuing to expand into other parts of China.
In September 2026, ROSYDOEDIAN’s clothing line, ROSYDOEDIAN DRIP, opened its first permanent flagship store in Shanghai. Located on Anfu Road, the store marked another step in the brand’s move toward permanent physical retail after previously relying heavily on temporary stores and online sales.
Temporary RDD stores have also attracted large crowds. One Shanghai outlet was reportedly drawing enough visitors during peak periods to create waits of more than an hour.
The brand offers a wide range of everyday products, including clothing, bags, accessories, drinking glasses and bottles, hair accessories, home goods and various pet products.
RDD Products Frequently Sell Out
The brand’s strong sales have also been fueled by the popularity of individual products.
Chinese media have reported that several RDD products sold out soon after launch. Drinking glasses and various accessories, for example, reportedly had to be restocked after their initial supplies ran out.
RDD products are priced across the mid-to-high range. One report listed a popular RDD drinking glass at 269 yuan, or around $38, while a shark-shaped hair clip was priced at 169 yuan, or approximately $24.
Despite the prices, some products have continued to sell quickly. Limited availability has also created additional demand, with some buyers reportedly willing to pay extra on the secondary market when official stock runs out.
Zhao Lusi’s Everyday Life Inspires the Brand
One of ROSYDOEDIAN’s defining characteristics is its close connection to Zhao Lusi’s everyday life.
Rather than simply putting the actress’s name or image on merchandise, RDD draws inspiration from everyday items and lifestyle choices, including clothing, home goods, accessories and products for pets.
Her two dogs, Doe and Dian, are also central to the brand’s identity. They regularly appear in ROSYDOEDIAN’s official content and have become an important part of its visual identity.
The concept has developed around the idea of people and pets living together. RDD therefore offers products for both humans and animals, including clothing, toys and dog leashes.
More Than Just Celebrity Merchandise
Chinese media covering ROSYDOEDIAN’s growth have noted that the brand is attempting to establish itself as a lifestyle label rather than simply selling merchandise tied to a celebrity.
RDD uses a consistent visual identity across its products, incorporating bright colors and motifs such as dogs, polka dots, leopard patterns, mushrooms, stars and cherries.
Zhao Lusi’s life with her two dogs is also incorporated into the brand’s content. Official RDD posts regularly feature Doe and Dian, helping build a recognizable world around ROSYDOEDIAN.
This approach allows Zhao Lusi’s popularity to serve as an entry point for the brand while giving RDD its own identity through its products and overall concept.
RDD Begins Expanding Beyond China
ROSYDOEDIAN has also started expanding into overseas markets. In May 2026, the brand made its Southeast Asian debut through activities in Thailand, including a physical presence in Bangkok and promotion through TikTok.
The brand brought its “people and pets living together” concept to the new market, offering everyday products, clothing, home goods and pet supplies.
Meanwhile, its expansion in China has continued. In September 2026, ROSYDOEDIAN DRIP opened its first permanent flagship store in Shanghai after previously testing the market through temporary outlets.
Zhao Lusi Prepares for Farewell Letter
Amid the growth of her business, Zhao Lusi is also preparing to return to the drama world with Farewell Letter (告别信).
Youku officially announced Farewell Letter as part of its 2027 drama lineup. Zhao Lusi is credited as both the director and lead actress. The drama is adapted from German author Kerstin Gier’s novel 《十三封自杀告别信》.
The story follows a woman approaching the age of 30 who finds herself at the lowest point in her life. She writes 13 farewell letters to people around her, setting off a series of events that eventually lead her to confront life again and reconsider the choices she has made.
The project marks a new chapter for Zhao Lusi, as she will take on directing responsibilities in addition to playing the lead role.
Meanwhile, the success of ROSYDOEDIAN shows that Zhao Lusi’s commercial influence has remained strong even during her extended break from releasing new dramas. In just a short period, the brand built around Zhao Lusi and her two dogs has grown into a lifestyle business with a diverse product range, physical stores and an expanding presence beyond China.
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