LayarHijau – WeTV Indonesia brought the world of OVERDO to life through a five-day pop-up event at Food Society, Kota Kasablanka Mall in Jakarta, from July 29 to August 2, 2026. The event drew thousands of visitors, highlighting the growing enthusiasm of Indonesian audiences for Asian dramas.
The offline activation was designed to extend the viewing experience beyond streaming by allowing fans to immerse themselves in the universe of OVERDO. Rather than simply watching the series on screen, visitors had the opportunity to interact with elements inspired by the drama in a real-world setting.
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Throughout the event, fans explored a variety of themed attractions, including a replica of the iconic car featured in the series, character costume displays, interactive games with official WeTV merchandise as prizes, and a specially designed photo booth that recreated the atmosphere of OVERDO.
The event attracted a diverse crowd, ranging from dedicated Asian drama fans and fan communities to casual mall visitors who stopped by to experience the activation.
In addition to the interactive activities, WeTV Indonesia also offered exclusive promotions for WeTV VIP subscriptions. Visitors could also receive limited-edition merchandise as a token of appreciation for attending the event.
According to WeTV Indonesia, the OVERDO Pop-up Event reflects the company’s commitment to bringing audiences closer to the stories they love. Beyond offering premium content through its streaming platform, WeTV continues to expand its offline initiatives, giving fans more opportunities to connect, share their enthusiasm, and enjoy a more personal entertainment experience.
Through activations like this, WeTV Indonesia aims to strengthen its position as a home for Asian entertainment fans by creating innovative experiences that deepen the connection between audiences and their favorite content.
OVERDO is currently available to stream exclusively on WeTV. Fans can also stay updated on the platform’s latest series, special programs, and upcoming events through WeTV Indonesia’s official social media accounts.
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