LayarHijau – The sudden death of Chinese actor Yu Menglong in September 2025 continues to spark questions and discussions online. Amid the ongoing attention, a new controversy erupted after internet users discovered that his former agency, Tianyu Media (EE-Media), allegedly began selling merchandise related to the late actor on e-commerce platforms. The move immediately drew backlash, as many accused the company of trying to profit from someone who has passed away.
This suspicion arose alongside reports that EE-Media’s financial stability had taken a hit due to the sharp drop in its stock value following Yu Menglong’s death. Many believe the company may be seeking additional income as a result. Several users claimed to have found online shop listings on platforms such as Taobao and Pinduoduo—allegedly linked to EE-Media—selling items like albums and printed clothing featuring the actor.
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Angry reactions poured across social media like on Threads, with comments calling the act “profiting off the deceased.” Among the complaints were: “Buying won’t put money in Yu’s pocket anymore,” “Boycott this! Resist to the end,” “Don’t let them benefit from him,” and “He’s gone, yet they still won’t let him rest.”
However, some users urged caution and verification before jumping to conclusions. They stressed that there is currently no solid evidence confirming the seller accounts are directly connected to EE-Media or Yu Menglong’s former manager. Others noted that the manager has long disappeared from public platforms, making it unlikely that he would use his real identity to sell merchandise online.
The controversy has added fuel to discussions that have never truly subsided since Yu Menglong’s passing. Various rumors and speculations continue to surface online regarding the circumstances of his death, though many of them remain unverified.
As of November 28, 2025, more than 700,000 netizens have signed an online petition titled “Justice for Yu Menglong,” urging authorities to conduct a more thorough and transparent investigation. However, Chinese police have maintained their official conclusion from September—that he died from a drunken accidental fall, ruling out criminal involvement.
Authorities also previously arrested three individuals for spreading false claims alleging that Yu Menglong had been harmed, tortured, or that his mother had been detained. These users were said to have fabricated and circulated information that caused widespread panic.
With tensions continuing to grow online and public demands still rising, attention on this case remains high. Many hope the full truth will eventually come to light, and that no party will exploit this tragedy for commercial gain.
