LayarHijau – Chinese actress and singer Esther Yu has taken a firm stance against the growing number of AI-generated videos and short dramas that use her likeness and voice without permission. On Monday (July 27), her studio released an official statement condemning the unauthorized creation and distribution of such content.
According to the statement, recent online content creators have been using AI deepfake technology to extract Esther Yu’s facial features and authentic voice, then insert them into AI-generated short videos and mini-dramas without her knowledge or consent.
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The studio emphasized that Esther Yu has never participated in the filming or recording of any AI-generated content. It also stressed that neither the actress nor her management has ever authorized any company, platform, or individual to use her image or voice for AI-related purposes.
As a result, the studio stated that all AI-generated dramas and videos using Esther Yu’s face and voice without permission are illegal and constitute copyright and personality rights infringement.
The statement further noted that a person’s portrait and voice are legally protected rights. According to the studio, using AI technology to fabricate content by imitating someone’s identity crosses legal boundaries and seriously infringes upon those rights.
Esther Yu’s studio urged all content creators and platforms involved to immediately cease the infringement, remove all related AI-generated videos and audio recordings, and permanently delete them from their services.
The studio also revealed that it has collected and preserved evidence of the infringing content currently circulating online. It warned that legal action will be taken against any parties that refuse to remove the unauthorized AI-generated materials.
Born in Shanghai on December 18, 1995, Esther Yu is one of China’s most popular young actresses. She is best known for starring in hit dramas including Love Between Fairy and Devil, My Journey to You, and Ski into Love. The incident highlights the entertainment industry’s growing concerns over the misuse of AI technology to create fake content using celebrities’ identities without their consent.
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