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Korean Cosplayer Turns Heads at Bilibili World 2025—But Was She Asked to Tone It Down?

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Korean Cosplayer Turns Heads at Bilibili World 2025—But Was She Asked to Tone It Down?

LayarHijau – South Korean cosplayer Yasal became the unexpected center of attention at Bilibili World 2025, one of the biggest pop culture expos in China, held recently in Shanghai. She appeared as part of the official promotion for the mobile strategy game Brown Dust 2, wearing a costume that perfectly portrayed one of the game’s female characters—and drew plenty of admiring looks.

Known internationally for her striking cosplay accuracy and visuals, Yasal has over 140,000 followers on Instagram and recently surpassed 400,000 followers on X (formerly Twitter). She frequently appears at major anime and game expos across South Korea and Asia, often becoming a favorite among photographers and fans.

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However, her appearance at Bilibili World seems to have caused a stir—not just because of her costume quality, but due to how bold it looked. According to reports from Chinese media outlets such as Sina Tech, 17173, and Gamersky, several local cosplayers allegedly filed complaints, claiming her outfit was “too revealing” and inappropriate for a public event attended by minors.

Following the controversy, Yasal did not wear her costume again on the following day of the event. Instead, she returned to the Brown Dust 2 booth in casual clothes—a simple T-shirt—where she continued to greet fans and assist with promotion.

Despite the online buzz, there has been no official statement from the Bilibili World organizers confirming whether a formal complaint was filed or if any disciplinary action was taken. Much of the discussion stems from unverified sources and speculation within cosplay circles and social media platforms.

Responding to the situation, Yasal posted a message in Chinese on her X account:

“Thank you all so much for your love and support. But please don’t mention our cosplayers or other cosplayers anymore. We hope everyone can leave this event with happy memories. Please continue to support the Brown Dust 2 booth—every cosplayer is precious. Please show them lots of love!”

While Yasal chose to de-escalate the matter publicly, many Chinese netizens voiced support for her, arguing that the issue may have been driven more by jealousy than by genuine concern. Comments like “she outshines the local cosplayers” and “this is envy, not ethics” flooded online threads discussing the incident.

This case also rekindles ongoing debates in the cosplay community about the line between self-expression and public appropriateness—especially at events attended by families and younger audiences. It also raises questions about how female cosplayers are judged for their costumes based on attention alone.

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