Wang Churan Studio Criticized by Chinese Netizens for Using AI Video to Promote How Dare You

Timotius Ario
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LayarHijau – Ahead of the premiere of the new drama How Dare You (成何体统) on February 6, 2026, Wang Churan Studio came under scrutiny after releasing a short promotional video on Douyin created using AI. In the video, Wang Churan was humorously edited to hold chopsticks in one hand and a pistol in the other while eating hotpot. Her facial expressions and body movements appeared strange, and her features were almost completely altered, sparking fans’ anger and causing the studio to become a trending topic on Weibo. The video was subsequently removed by the studio.

How Dare You is adapted from a novel by Qi Yingjun, featuring Wang Cuihua (played by Wang Churan) who unexpectedly enters the world of a novel and becomes the antagonist Yu Wan Yin. She collaborates with Emperor Xia Hou Dan (Cheng Lei) to change the story’s original disastrous ending. The secondary character Xie Yong’er (Hu Yixuan) is revealed as a low-level story intruder. Ultimately, the Qiang warrior heals Emperor Xia Hou Dan’s head illness using poison, and the two main characters together establish a prosperous era.

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The 10-second AI video shows Wang Churan sitting at a table while eating hotpot. She shouts to the camera, “How Dare You premieres on February 6!” Although filmed indoors, an ambulance suddenly passes behind her, followed by two nurses attempting to take her away. Wang Churan smiles broadly and struggles lightly a few times before the nurses leave. At the end of the video, she shouts, “My fate is mine to control, not heaven’s!”

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Although many fans understood that the AI video was intended to follow digital trends and match the quirky style of How Dare You, they still felt the promotion was somewhat disrespectful to Wang Churan, criticizing the studio on Weibo with comments such as:

“Such a waste of Churan’s beauty, wouldn’t it have been better to make a funny video with her in person?”

“The studio just takes the money and doesn’t do proper work!”

“They turned a beautiful woman into what?”

“The rival side would feel relieved seeing this.”

However, some fans defended the studio’s approach. Some Weibo comments include:

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“It actually looks quite interesting, at least it generates buzz. There’s nothing wrong with innovating drama promotion. Let’s wait and see how Wang Churan’s new drama turns out!”

“LOL, but this way everyone knows How Dare You is going to air, so our Churan Studio has effectively promoted the drama.”

How Dare You, starring Wang Churan and Cheng Lei, has already garnered over 2 million reservations as of this report.

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