LayarHijau – At exactly midnight on October 31, 2025, Zhao Lusi officially made her return to the music scene under the stage name Rosy Zhao Lusi, releasing the first of her two upcoming singles. Her new track, “Black Veil Bride,” achieved remarkable results immediately upon release — surpassing 10,000 collections on QQ Music within just ten minutes and reaching the top of the QQ Music Peak Trend Chart in less than three hours.
The official Tencent Music You Chart described the song as having “an addictive melody and vibrant rhythm,” while Zhao Lusi’s vocals were praised as “confident, sharp, and full of energy.”
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According to an announcement shared by her official fan club on October 29, Zhao Lusi is set to release two new singles as part of her music debut. The first track, Black Veil Bride, dropped on October 31, followed by the second single scheduled for November 2. Both songs will be available on global streaming platforms starting November 6, marking Zhao Lusi’s formal expansion into international digital music markets.
Amid the buzz, however, a few promotional claims sparked discussion. Several posts circulated saying that the song “instantly entered the Billboard charts in the United States,” though no official data supports that claim. Neither Billboard’s official website nor any international music tracking organization has recorded the song. It appears the rumor stemmed from a misunderstanding involving “Bili_Board术力口周榜,” an internal Bilibili ranking system unrelated to Billboard.
Despite the misinformation, Black Veil Bride’s domestic success is undeniable. QQ Music’s chart system evaluates not just streaming counts but five key metrics: unique listeners, engagement, collection, sharing, and commercial potential. User activities such as sharing, commenting, saving, purchasing, or joining AI sing-along campaigns all contribute directly to the chart ranking.
Zhao Lusi’s team leveraged this mechanism effectively. The hashtag #赵露思新歌BlackVeilBride# quickly trended on Weibo, while fan accounts and entertainment bloggers simultaneously posted lyric videos and direct streaming links. This coordinated strategy successfully drove engagement through QQ Music’s official interaction channels, helping the song climb rapidly to the top.
Musically, Black Veil Bride showcases Zhao Lusi’s bold exploration of a new artistic identity. The electronic pop track carries a “dark fairytale” aesthetic, combining modern girl-group sensibilities with a mysterious, cinematic undertone. Its lyrics emphasize female independence, particularly the line “Baby, it’s just death by design,” which reinforces her strong and fearless self-image.
The song’s production was helmed by Brian Lee, an eight-time Grammy-winning producer who has worked with Michael Jackson, Britney Spears, Justin Bieber, and K-pop giants like BTS and BLACKPINK. This cross-cultural collaboration enhances the song’s global appeal and strengthens Zhao Lusi’s international image.
More notably, this release marks a rare move among Chinese actresses — pursuing music not as a drama tie-in or promotional track, but as a genuine artistic endeavor. By adopting the stage name “Rosy Zhao Lusi,” she signals her intent to establish an independent musical identity separate from her acting career.
While Black Veil Bride has dominated QQ Music, it has yet to gain significant traction on other platforms like NetEase Cloud Music or Kugou, and discussions on communities such as Douban and Bilibili remain limited. This suggests that its reach still relies heavily on fan-driven engagement and platform-specific algorithms.
If promotion continues with the release of her second single, followed by potential live performances or music show appearances, Zhao Lusi could solidify her presence in the music scene. Otherwise, Black Veil Bride may stand as a fascinating case study of how digital strategies and fandom power can propel a song to viral success.
Ultimately, the release of Black Veil Bride reflects the new reality of China’s music industry: numbers can rise overnight, trends can be manufactured within hours, but true longevity depends on authentic emotional resonance between the artist and the audience. For Zhao Lusi, topping the chart is just the beginning — the real challenge is making people remember her voice.
