LayarHijau— Actor Byeon Woo-seok has secured the No. 1 spot in the May 2026 actor brand reputation rankings, according to the latest data released by the Korea Corporate Reputation Research Institute. He leads a competitive list that includes Park Ji-hoon in second place and Yoo Hae-jin in third.
The institute announced the results on May 21 after analyzing more than 224.4 million pieces of brand-related big data collected from 100 actors appearing in dramas, films, and OTT content aired between April 21 and May 21, 2026. The ranking was determined through a combined evaluation of consumer participation, media exposure, communication activity, and community engagement, processed through its proprietary brand reputation model.
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In the top five for May 2026, Byeon Woo-seok took first place, followed by Park Ji-hoon, Yoo Hae-jin, Kim Jae-won in fourth, and Kim Hye-yoon rounding out the top five.
Byeon Woo-seok achieved a brand reputation index of 13,270,451, marking a dramatic rise of nearly 98% compared to April. His breakdown included strong scores across participation, media presence, communication, and community metrics, reflecting heightened public engagement and fan-driven momentum.
Park Ji-hoon recorded a total index of 11,929,116, maintaining a solid second place, while Yoo Hae-jin followed with 8,213,699, showing a notable increase from the previous month. Kim Jae-won and Kim Hye-yoon also held strong positions within the top five, supported by consistent public interest.
Koo Chang-hwan, head of the Korea Corporate Reputation Research Institute, noted that overall actor brand data rose by 29.81% compared to April. He also highlighted increases across several categories, including brand consumption, issue engagement, communication activity, and expansion metrics, all pointing to a broader rise in audience interaction.
He further explained that Byeon Woo-seok’s dominance is closely linked to a highly active fan community, while Park Ji-hoon continues to attract attention through both film and television projects. Yoo Hae-jin, meanwhile, gained additional recognition following his Grand Prize win at the Baeksang Arts Awards.
Recently, Byeon Woo-seok played Grand Prince I-an in the MBC drama Perfect Crown, which concluded on May 17. The series faced criticism over alleged historical distortion, prompting public apologies from Byeon, IU, writer Yoo Ji-won, and director Park Joon-hwa.
Looking ahead, Byeon Woo-seok is set to return to the screen with Netflix’s upcoming series Solo Leveling, a highly anticipated project among global fans.
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