LayarHijau – Chinese actress Zhao Lusi has once again become the center of online discussion after her fashion brand ROSYDOEDIAN drew backlash among Chinese netizens. The Love’s Ambition (许我耀眼) star was accused of “overpricing” her items, as many users argued that the cost of her bags, hats, and socks was far higher than similar products on the market.
ROSYDOEDIAN offers a range of fashion and lifestyle items such as bags, apparel, hats, sunglasses, and socks. Some of its flagship products — including a hat priced at 249 yuan (around USD 34), two pairs of socks for 101 yuan (around USD 14), and a canvas bag for 203 yuan (around USD 27) — were labeled “too expensive” by mainland Chinese netizens, who compared them to more affordable casual accessories sold by local brands. Despite the criticism, every item sold out almost instantly after launch.
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According to data from Douyin, ROSYDOEDIAN has already recorded more than 6,000 sales from a single platform, with certain items reaching over 90,000 pre-orders. The figures highlight Zhao Lusi’s impressive commercial influence — though not without controversy, as reported by World Journal.
The brand’s rise coincides with the popularity of Love’s Ambition, a hit drama that achieved strong ratings and positive reviews despite minimal promotion. In the series, Zhao Lusi plays Xu Yan, a former TV host who later builds her own ethnic-style clothing line, Yan Yi Fang, and becomes a successful businesswoman. Many viewers have noted the striking parallels between the character’s story and Zhao Lusi’s real-life pursuits.
However, as ROSYDOEDIAN’s popularity surged, online debate followed. Some Chinese netizens accused Zhao Lusi of “profiting off her fame” and “using her drama image to promote products in real life.” In response, the actress addressed the issue directly during a recent livestream.
With calm confidence, she stated, “I’m not here to sell. I’m simply excited about my own designs. You don’t have to buy them.”
Her candid remark quickly went viral across Weibo and Douyin, sparking mixed reactions — some saw it as arrogance, while others praised her honesty.
Fans defended Zhao Lusi, explaining that all ROSYDOEDIAN products are sold in limited quantities under a “sold out, no restock” policy, which naturally raises production and design costs. “Each item has its own design and quality, so the slightly higher price is understandable,” one popular Weibo comment read.
Still, many Chinese users pointed out that similar casual accessories from local brands are typically priced under 200 yuan. Even so, Zhao Lusi’s star power and the brand’s limited-edition appeal seem to have driven sales far beyond expectations.
Critics aside, observers note that Zhao Lusi’s response reflects a growing maturity and confidence — both as an actress and as a young entrepreneur. With Love’s Ambition thriving on-screen and ROSYDOEDIAN succeeding off-screen, Zhao Lusi continues to prove that her influence extends well beyond acting, blending creativity, individuality, and business acumen into one powerful image.
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