LayarHijau – Tian Xuning’s social media phenomenon continues to break records. On October 27, 2025, Tian Xuning was officially announced as the global brand ambassador for Gao Fan (BLACKGOLD) and immediately posted a collaboration video on Weibo. The video captured massive public attention and ultimately reached 70 million likes by November 2, 2025, setting a record for the most likes ever on a single Weibo post.
The growth of the video’s likes was rapid: it received approximately 10 million likes on the first day, and over the next five days, it accumulated an additional 60 million likes, bringing the total to 70 million. This surge demonstrated Tian Xuning’s extraordinary online influence, with fan engagement not only strong initially but consistently increasing over several days.
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Not only that, the number of posts on the Super Topic related to Tian Xuning also reached 60 million. This record-breaking engagement was mirrored by commercial success:
BLACKGOLD – As global brand ambassador, Tian Xuning helped the brand achieve 110 million yuan (≈ $15 million) in first-day sales, including 20 million yuan (≈ $2.7 million) within the first minute and 35 million yuan (≈ $4.7 million) within the first five minutes.
Han Shu – Following his announcement as brand ambassador, the brand recorded 60 million yuan (≈ $8.1 million) in first-day sales, including 20 million yuan (≈ $2.7 million) within 5 minutes from a video posted by the CEO featuring Tian Xuning.
Other sectors – In the 2025 online traffic revenue rankings, Tian Xuning ranked in the top 3, generating approximately 300 million yuan (≈ $40.5 million) in half a month, covering beauty and trendy toy industries.
Tian Xuning’s phenomenal commercial and social media impact is built on a steadily rising acting career. He first gained wide recognition through several popular dramas, with the breakout role in 逆爱 (Revenged Love), where he played Chi Cheng, the male lead, bringing him a solid fanbase. The drama’s success primed fans to engage heavily with his BLACKGOLD Weibo post, resulting in a record-setting number of likes.
The combination of unprecedented Weibo engagement, record-breaking sales, and popularity as a leading actor underscores Tian Xuning’s position as a top-tier influencer and commercial powerhouse.
