25
Jun
LayarHijau.com – The growing global appeal of Chinese dramas and celebrities took center stage at the “From Local to Global—Pathways to International Communication Breakthroughs” forum, held during the 30th Shanghai TV Festival on June 24 at the Shanghai Exhibition Center. The event featured prominent figures in international media, including Vietnam’s YeahH1 Group Chairwoman Le Phuong Thao, Meta’s Head of Global Partnerships for Greater China Wu Zimin, and Google China’s short drama team representative Zhang Xinyu. According to Sohu Entertainment, Wu Zimin highlighted several Chinese celebrities who have successfully “gone global.” One key example was Esther Yu, who now boasts over 4.2…