Zhao Lusi Personally Styled Her Outfits in Love’s Ambition, Preparing 230 Looks for the Drama

Timotius Ario
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LayarHijau– The drama Love’s Ambition, starring Zhao Lusi and William Chan, has officially concluded its run with tremendous success. The finale episode achieved an impressive 41.7% market share, making Love’s Ambition the highest-rated drama of 2025 and surpassing Legend of Zang Hai, which had dominated earlier in the year.

Beyond its gripping storyline, the series drew attention for Zhao Lusi’s dedication behind the scenes. The actress personally handled the entire wardrobe styling for her character Xu Yan, from concept development to accessory selection. She prepared a total of 230 outfits, showcasing a diverse range of looks—from urban chic and new Chinese elegance to relaxed home styles—all meticulously curated to reflect her character’s evolution.

Zhao Lusi wasn’t merely involved for appearances; she officially served as the stylist for her own character, with her name credited in the production team under “lead character costume styling.” This makes her one of the first actresses in the Chinese drama industry to take full creative control over her on-screen image.

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Though not formally trained in fashion design, Zhao Lusi has long been known for her passion for fashion and beauty. She often studies current trends and skillfully adapts them into her personal and professional style. In Love’s Ambition, this passion shines through vividly. Each stage of Xu Yan’s life—from a diligent middle-class woman to a glamorous public figure—was expressed through her clothing choices, blending story and style seamlessly.

She also incorporated pieces from luxury brands she represents, such as Bulgari and Versace, creating looks that felt refined rather than ostentatious. The result was a fashion phenomenon: many of the outfits and accessories Zhao Lusi wore in the drama quickly sold out online, proving her extraordinary influence in both entertainment and fashion circles.

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The show’s lead costume director, Ai Wen—who previously worked on Only for Love starring Bai Lu and Dylan Wang Hedi—also gained attention for the contrast between the two productions. While Bai Lu’s wardrobe in Only for Love faced criticism for being overly extravagant and mismatched with her character, Zhao Lusi’s portrayal of Xu Yan was praised for its elegance, restraint, and realism.

Viewers noted that the key difference lay in Zhao Lusi’s personal involvement. She understood Xu Yan’s character not just emotionally but visually—how clothing could mirror one’s inner journey and social status. This hands-on creative approach made Love’s Ambition feel more authentic and visually coherent, turning costume design into an integral part of storytelling rather than mere decoration, WZ Gossip Boy wrote on Baijiahao Baidu.

Today, Love’s Ambition stands not only as the top-rated urban romance drama of 2025 but also as a newly crowned “style bible for modern Chinese dramas.” Fans on social media have widely credited Zhao Lusi’s keen eye for detail as the reason the series achieved such visual harmony—proving that great storytelling can be worn as much as it is acted.

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