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Jul
LayarHijau – Short dramas have officially gone mainstream in China. According to the 2025H1 Short Drama Industry Report by DataEye, as of June 2025, 696 million users in China—roughly 70% of the country’s total internet population—are now watching short-form series. That’s an increase of 34 million new viewers in just six months, representing a 5.1% growth and signaling that the format is no longer just a trend—it’s a permanent fixture in the daily lives of Chinese audiences, especially among younger users. Fast, mobile-friendly, and addictive, short dramas are now a central part of China's entertainment ecosystem. Free Viewing Is Dominating,…