LayarHijau – Xiaomi has officially announced popular Chinese actress Sun Qian as the Brand Experience Officer for its latest flagship smartphone, the Xiaomi 18 Pro Max. Alongside the announcement, Sun Qian shared a promotional video highlighting the device’s standout feature: the Dynamic Rear Display.
In the short video, the star of Wild Bloom and The Early Spring demonstrates various ways to use the rear screen—ranging from playful interactions with 3D digital pets to functional widgets like vocabulary flashcards.
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Reunion with ‘Luke’ Sparks Nostalgia
The highlight of the promotional clip features Sun Qian interacting with a fluffy white Samoyed, whom she introduces as “Luke,” while showcasing the rear display features. The appearance of the adorable Samoyed quickly caught the attention of fans across China.
Viewers were instantly reminded of Luke, the iconic Samoyed who shared the screen with Sun Qian during her role as Shang Zhitao in the hit drama The Early Spring. The warm interaction between Sun Qian and Luke in the promo video triggered a wave of nostalgia among fans missing their on-screen dynamic.
Dynamic Rear Display: 3D Pet Customization & AI Avatars
One of the main selling points of the Xiaomi 18 Pro Max’s rear screen is its deep AI-driven customization capabilities:
3D Pet Customization: Users can simply upload a photo of their pet. The AI system analyzes physical traits and generates an interactive, custom 3D avatar on the rear screen.
Personal AI Avatars: Beyond pets, the system can process user photos to create personalized AI avatars for interactive widgets or wallpapers.
“Everything Can Go on the Rear Screen”
Embracing the concept of “Everything Can Go on the Rear Screen,” the Xiaomi 18 Pro Max utilizes AI to automatically generate custom application cards tailored to daily user routines.
Lu Weibing, President of Xiaomi Group, noted that adoption of the rear display feature has been overwhelmingly positive.
“Since the launch of the Smart Rear Display, daily usage has grown rapidly. Currently, interactions with rear-screen app cards exceed 4 million times per day, while daily wallpaper additions have surpassed 3.5 million,” explained Lu Weibing.
Flagship Performance: Snapdragon 8 Elite Gen 6 & Leica Cameras
Beyond its secondary screen capabilities, the Xiaomi 18 Pro Max marks one of the most substantial upgrades in the history of Xiaomi’s number series:
Processor: The device is confirmed as the first to feature Qualcomm’s latest flagship chipset, the Snapdragon 8 Elite Gen 6 (第六代骁龙8超级至尊版).
Camera Setup: Photography is backed by a Leica co-engineered triple-camera system, delivering professional-grade photo and video performance.
Combining the unique interactive features promoted by Sun Qian and Luke with top-tier hardware specs, the Xiaomi 18 Pro Max is set to be one of the most compelling flagship releases of the year.
