LayarHijau – Xiao Zhan has once again affirmed his dominance in the entertainment industry by being named the most commercially valuable star of 2025 according to Weibo. This success is largely fueled by his role in the drama Legend of Zang Hai (藏海传), which further boosted his popularity and demand across the entertainment sector. Bai Lu claimed the second spot with her performances in Moonlight Mystique (白月梵星), Feud (临江仙), and Northward (北上), while Dilraba Dilmurat took third place.
Weibo’s commercial value rankings are based on follower count, number of endorsements, and brand influence. Xiao Zhan topped the list with a score of 86.7, matching his score from the previous year. Legend of Zang Hai recorded the highest number of sponsorships, featuring over 60 brand advertisers and generating total revenue exceeding 5 billion yuan. In addition, Xiao Zhan added seven luxury brand endorsements, and broadcasting rights for the drama were sold to more than 190 countries, cementing his undisputed commercial supremacy.
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Bai Lu ranked second with a score of 86.46. Last year, she starred in three dramas simultaneously—Moonlight Mystique, Feud, and Northward—with strong sponsorship performance. As a regular cast member on the variety show Keep Running, her friendly image has made the products she endorses, especially food items, highly popular—selling up to six million units online alone.
In third place, Dilraba Dilmurat earned a score of 85.83. In 2025, she starred in several major dramas, including Love on the Turquoise Land (枭起青壤), Sword Rose, and Love Beyond the Grave (慕胥辞). Her collaborations with multiple premium brands and her feature on the cover of ELLE magazine, which sold nearly one million copies, demonstrate that her commercial appeal remains strong.
Meanwhile, Zhao Lusi attracted public attention through her popularity on other platforms and online product sales, even helping promote agricultural products from farmers in Sichuan. However, since she deleted her Weibo account, which had 30 million followers last year, she was not included in the Weibo commercial value rankings. This officially excluded her from the competition, even though her influence and commercial capabilities are widely recognized.
Netizens have noted this, as Zhao Lusi has repeatedly topped sales on e-commerce platforms and has significant influence in live streaming, yet Weibo’s ranking system emphasizes follower count and official endorsement activity on its platform.
Top 10 Chinese Stars by Weibo Commercial Value 2025
Xiao Zhan
Bai Lu
Dilraba Dilmurat
Yang Zi
Cheng Yi
Liu Yuning
Wang Yibo
Esther Yu
Ding Yuxi
Tan Jianci
