LayarHijau.com – On Monday, June 16, 2025, the hashtag #UniqloMirror began trending on Weibo, as Chinese netizens shared amusing—and sometimes baffled—reactions to how different they looked in Uniqlo store mirrors compared to their mirrors at home. The discussion sparked humorous speculation about whether the mirrors were secretly enhanced with beauty filters.
One netizen wrote, “Every time I try on clothes in Uniqlo and look in the mirror, I really don’t know whether I love the lighting or the mirror. It’s amazing! But once I get home and look again, it feels just average.”
Another user jokingly commented, “Oh my god, I looked at myself in the Uniqlo mirror and felt so ugly. I cursed that mirror for a long time. What do I even look like in real life?”
According to a report by Jinhua Evening News on Weibo, a journalist visited a Uniqlo store in Nanjing around noon on June 16. They observed that the store had many full-length mirrors in the fitting area, and several customers were taking mirror selfies while trying on clothes.
The reporter then picked out a gray-green long-sleeved shirt and compared its appearance under store lighting versus in the mirror. Visually, there was a noticeable color difference.
This phenomenon isn’t purely psychological. Retail experts and interior designers have long explained that store mirrors and lighting are often intentionally designed to boost customers’ confidence. Slightly tilted mirrors, warm ambient lighting, and clean, spacious fitting rooms can make a person appear taller, slimmer, and more vibrant—an effect that subtly encourages purchases.
So, do Uniqlo mirrors actually use filters?
When asked, a store employee told the reporter, “The mirrors don’t have any filters. The difference comes from the lighting. All our mirrors are regular mirrors.”
Still, discussions and jokes about the “magic of Uniqlo mirrors” continue to swirl online, as many customers find themselves enchanted by what they see in-store—only to feel underwhelmed once they try the clothes on again at home.
