LayarHijau— Zhang Linghe has officially achieved the status of a new commercial king in the Chinese entertainment industry following the massive success of the drama Pursuit of Jade (逐玉). This historical fantasy drama showcased Zhang Linghe’s stunning acting skills, where he played a powerful and charismatic character, driving the average viewership per episode to a fantastic figure of over 73 million views. The popularity of Pursuit of Jade not only skyrocketed his name on the screen but also drastically increased the actor’s commercial value, making him a prime target for various world-renowned brands.
Standing at 190 cm tall, the handsome actor is often dubbed a “walking sculpture” by his fans due to his perfect body proportions. His appearance on stage during the Hunan TV New Year’s Eve gala recently went viral after he performed a 40-second catwalk that mesmerized millions of viewers. The Pursuit of Jade phenomenon further solidified Zhang Linghe’s position as a fashion icon, triggering a surge of interest from various industrial sectors, ranging from high-end luxury goods to daily consumer products that reach all levels of society.
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Recently, Zhang Linghe was announced as the ambassador for a leading eyewear brand, bringing his total number of endorsement contracts to 20 brands. His long list of collaborations includes world-class names such as Gucci, Bulgari, and PUMA, as well as daily consumer products like Yili fresh milk. His business coverage is remarkably broad, spanning the jewelry, cosmetics, sports trends, household goods, and skincare technology sectors, proving his strength as a top-tier star with an extensive market reach.
The primary reason many brands are competing to work with him is his extraordinary selling power. According to an analysis by Morketing media, on the day the contract renewal with the skincare brand Yi Lian was announced, Zhang Linghe’s presence in the live broadcast session successfully attracted tens of thousands of interactions and pushed the brand to the top of the trending lists on social media platforms. The total gross merchandise value from three new product live broadcast sessions even exceeded 40 million Yuan, while shoe products from Belle International that he wore sold out shortly after being promoted.
Even though he faced public opinion pressure regarding a makeup controversy dubbed the “Foundation General,” Zhang Linghe’s popularity remains unshakable. His success in Pursuit of Jade provided a solid foundation for him to stay at the peak of popularity. The sales data for the magazines he graced also recorded shocking figures, reaching 18.8 million Yuan or approximately 2.76 million US dollars, an achievement that proves he has a very loyal fan base with high purchasing power.
Fellow artist Jin Jing also testified to how famous the actor is today during a live broadcast session. She revealed how difficult it is to approach the actor backstage because of the crowds of people always surrounding him. “I can clearly feel that Zhang Linghe is very popular now. Nowadays, if I look for him backstage, he is always surrounded by staff and fans; it’s very hard even just to say hello and chat,” said Jin Jing, who also added that eight out of ten short videos she watches on social media always feature the star.
