LayarHijau – Song Weilong and Zhao Jinmai’s promotional activities following the conclusion of the drama Shine On Me have once again drawn public attention. A series of recent posts and promotional materials has prompted netizens to compare their current demeanor with their interactions a year ago, which were widely seen as more restrained.
Shine On Me has been recognized not only for its story but also for the strong audience engagement that continued even after the drama finished airing. In addition to the narrative itself, positive responses have also come from the cast’s continued promotional activities, ranging from offline appearances to coordinated social media posts that consistently attract attention.
On January 15, at exactly 7:28 p.m., Song Weilong and Zhao Jinmai posted on Weibo at the same time. The timing was not random, but a direct reference to an iconic moment in Shine On Me: January 15, 2011, at 19:28:52, when Lin Yusen first fell in love with Nie Xiguang. The decision to post at the same date and time was widely interpreted by viewers as part of a promotional concept that deliberately connected the drama’s story with audience engagement in the present.
Shortly afterward, newly released behind-the-scenes footage from the filming process sparked further discussion. In the footage, netizens highlighted the difference in Song Weilong’s attitude toward Zhao Jinmai compared to their promotional materials from a year earlier. In older photos, Song Weilong’s hand appeared to hover without actually touching Zhao Jinmai’s shoulder, a gesture that was previously interpreted as a sign of caution in public settings. In contrast, their more recent promotional content shows interactions that appear noticeably more relaxed and natural, while still remaining within the boundaries of official promotion.
These comparisons led to a wave of lighthearted comments from netizens, with some joking that the actor was “no longer keeping his distance.” Others, however, viewed the change as entirely natural, noting that the two are now in the post-broadcast promotion phase rather than the early period when the drama was first introduced.
The discussion intensified when Jin Qiaoqiao, the actress who played Zhao Jinmai’s mother in Shine On Me, joined in. In a farewell post for the drama, Jin Qiaoqiao shared several photos with Zhao Jinmai, referring to her as her “daughter” in the story, as well as photos with Song Weilong, who portrayed Lin Yusen.
When a netizen asked about the identity of the man wearing a brown coat in one of the photos, Jin Qiaoqiao replied casually by calling Song Weilong her “son-in-law.” The response quickly filled the comment section with amused reactions, with many fans saying the actress had fully carried her role into the drama’s promotional moments.
As of now, the promotional activities surrounding Shine On Me continue to generate discussion, particularly due to the cast’s consistent engagement with audience enthusiasm. Many viewers have also begun expressing hopes that Song Weilong and Zhao Jinmai might collaborate again in the future. For the time being, however, all of their interactions remain firmly within the context of official promotion for the drama they starred in together.
