22
May
LayarHijau.com — In recent years, the phenomenon of “CP marketing” (short for "couple pairing" marketing) has become a standard promotional tactic in the Chinese drama industry. The term refers to efforts aimed at creating and marketing the illusion of a romantic connection between two lead actors—both on and off screen. This strategy not only boosts a drama's popularity during its broadcast run but also sustains buzz after it ends, offering long-term commercial benefits for all parties involved. Commercial Impact: CP as a Money-Making Machine A successful CP (couple pairing) campaign can generate substantial economic gains. Production studios enjoy greater exposure, brands see improved…