love between fairy and devil

When Fans Catch Feelings, the Industry Cashes In: The Strategy Behind CP Marketing in Chinese Drama Romance

LayarHijau.com — In recent years, the phenomenon of “CP marketing” (short for "couple pairing" marketing) has become a standard promotional tactic in the Chinese drama industry. The term refers to efforts aimed at creating and marketing the illusion of a romantic connection between two lead actors—both on and off screen. This strategy not only boosts a drama's popularity during its broadcast run but also sustains buzz after it ends, offering long-term commercial benefits for all parties involved. Commercial Impact: CP as a Money-Making Machine A successful CP (couple pairing) campaign can generate substantial economic gains. Production studios enjoy greater exposure, brands see improved…
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Dylan Wang and Esther Yu Trend Over Hotpot Restaurant Posts

LayarHijau.com--On April 10, 2025, the hashtag #虞书欣王鹤棣疑似坐同款位置# ("Yu Shuxin and Wang Hedi suspected to be sitting in the same spot") surged on Weibo's hot search. The buzz began when Esther Yu shared a video of herself dining at a hotpot restaurant. Netizens noticed that both Esther Yu and Dylan Wang had posted content from what appeared to be the same restaurant, even seemingly seated in identical spots—matching cushion patterns and lighting angles.​Esther Yu uploaded her video on April 9, 2025, via her official Weibo account, showcasing her enjoying hotpot in a cozy, upscale setting. Dylan Wang's photo, depicting him in…
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